A year ago, while working on our famous Chapel Window Collection’s Black and White look, something unexpected happened. We were deep into a photoshoot, capturing the essence of this dramatic collection when I decided to take a few behind-the-scenes videos. Without thinking much of it, I posted a random 7-second clip on TikTok. Little did I know, that one short video would skyrocket our presence on social media!
Here’s the story: during the shoot, our photographer had a fun idea—capturing the model flipping her hair. The trick was that the photographer’s assistant used a string to hold the model’s hair in place, releasing it on the count of three to create a perfect flip. It was a simple but cool concept, and I managed to catch the whole thing on video. No post-production, no fancy filters—just raw, authentic footage of the model’s hair flip with a fun “1, 2, 3” count in the background. I posted it on TikTok without giving it a second thought, excited to experiment with the platform as it was new to me.
Within hours, the video took off. On the first day, it hit 200,000 views, then doubled to 400,000 by the second day. By the end of the week, it had reached 1 million views—and today, it sits at an incredible 6.2 million views! All from a behind-the-scenes moment with no editing, just pure spontaneity.
The video has received 84K likes, been shared over 400 times, and has been favorited 2.2K times. It was a completely unplanned viral moment that taught me the power of TikTok’s reach and how the simplest content can sometimes make the biggest impact.
You can check out the video yourself on TikTok—follow the link, and don’t forget to hit that like button! Let’s keep those numbers climbing! Thank you for being part of this journey!
https://www.tiktok.com/t/ZP8RTxadq/
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